5 Benefits of Employee-Generated Content (EGC)

In today’s crowded digital landscape, building trust and authenticity is essential. With consumers questioning brand motives and authenticity, Employee-Generated Content (EGC) offers a powerful solution. It combines the power of user-generated content (UGC) with the personal touch of employees who are already connected to your brand. Here’s why EGC should be a key part of your marketing strategy.

1. EGC Builds Authenticity and Trust

Authenticity is key to consumer engagement. Employees are seen as peers, and 70% of people trust recommendations from individuals over brands. With employees creating content, your brand feels more genuine, leading to stronger engagement. In fact, employee-driven content leads to 7x higher conversion rates compared to traditional brand messaging.

2. EGC is an Always-On Content Engine

In an era where content needs to be constant and compelling, an EGC program helps produce quality, on-brand content at scale. Employees can easily create posts, keeping your social channels fresh with minimal effort from the marketing team. This approach ensures consistent content output without the need for a large budget.

3. EGC Boosts Brand Love and Sentiment

When employees share content, it humanizes your brand. This fosters a positive perception, with 98% of comments on employee-generated content being positive or neutral. Consumers prefer engaging with real people, not polished ads, which boosts brand sentiment and community engagement.

4. EGC Drives Marketing Efficiency

EGC reduces the need for costly agency-produced content, cutting production time and budget. Employees can generate high-quality content quickly, enabling marketing teams to produce more with less. EGC also supports company culture and recruitment efforts, giving potential employees a behind-the-scenes look at the workplace.

5. EGC Increases Employee Happiness

Featuring employees in content makes them feel valued and connected to the company’s mission. It fosters a positive work environment, boosts morale, and encourages organic advocacy—both online and offline. Happy employees are more likely to become passionate brand ambassadors.