Is Social Commerce Gen Z's eComm

Technology is reshaping our lives and influencing how we shop, leading to the rise of eCommerce. As convenience becomes a priority, Social Commerce, or sComm, is emerging as a new way for brands to engage consumers.

Is sComm Gen Z's eComm
In 2023, Gen Z spent over seven hours a day on their phones, making sComm a natural fit. It allows brands to create seamless checkout experiences directly on social media platforms, keeping users engaged without the need to leave.

Here are three key reasons sComm is on the rise:
1. Seamless Experience
Scrolling through Instagram and easily purchasing a product is now the norm. Platforms like Instagram offer integrated checkout experiences, making shopping convenient. Gen Z trusts social media for discovery—46% rely on TikTok and Instagram for product information and feel comfortable storing payment info there. With partnerships like Amazon's integration with TikTok, sComm is becoming increasingly seamless.

2. The Most Targeted Approach
Instead of drawing consumers to your website, meet them where they are. In the U.S., users will spend 11.4% of their daily media time on social platforms in 2024. By leveraging algorithms and focusing on creator-driven content, brands can effectively reach Gen Z, who are more likely to buy after seeing product reviews from influencers.

3. A Win Scenario
sComm creates benefits for everyone: consumers enjoy a smooth experience, brands gain visibility, platforms retain users, and creators earn more by promoting products they love. For instance, top creators can drive significant sales, showcasing the potential of sComm.

As shopping evolves from physical stores to eComm and now sComm, it’s crucial for brands to adapt their strategies. Whether you’re integrating Creator Marketing with sComm or just starting, there are tools available to help you succeed. With the right approach, you could see remarkable sales—just don’t forget to inform your inventory team!