Pinterest- Featuring never-before-seen trends for 2024

As a marketer, everyone expects you to have a crystal ball. Lucky for you, now you’ve got one.

Pinterest Predicts—our much-anticipated, not-yet-trending report—just dropped. Featuring never-before-seen trends for 2024, this report shares our top predictions for the year ahead. Because people use Pinterest to plan, we have unique early insight into what people are going to do, try or buy next.

 

1.      Beauty

·        Blue Beauty

Aquamarine make-up is back and bolder than ever. In 2024, Gen Z and Millennials will find new ways to incorporate this 60s staple into their modern beauty routines.

Blue eyeshadow aesthetic +65%

 

Fun blue nails +260%

 

Light blue prom make-up +70%

 

Aqua make-up look +100%

 

Blue quince make-up +85%

 

·        Head to Glow

Bodycare will have a major moment in2024. Boomers and Gen Z will doubledown on luxury lotions and in-home spa experiences.

Sunscreen +75%

 

Body moisturiser aesthetic +245%

 

Spa aesthetic +60%

 

Body skincare routine +1,025%

 

Bodycare +845%

 

·        Make It Big

Beauty and baubles will get bigger, bolder and bouncier in 2024. Millennials and Gen Z will opt for styles  that match their ‘fluffy hair’ aesthetic and sculptural jewellery.

Chunky hoops +45%

 

Big braids hairstyles +30%

 

Wavy perm men +50%

 

Sculptural jewellery +75%

 

Big bun +230%

 

2.      Celebrations

 Groovy Nuptials

70s-inspired weddings will make a serious comeback this year. From disco décor to hippy hen-dos, Boomers and Millennials are behind this retro-inspired return to the dance floor.

 

Groovy wedding +170%

70s bride +50%

Retro wedding theme +80%

Groovy hen party outfit +110%

Retro hen party décor +35%

 

 

3.      Entertainment

 

Jazz Revival

 

This year, Millennials and Gen Z  will trade in their electronic beats for something far more retro: vintage jazz. Jazz-inspired outfits, dimly lit venues and lo-fi looks are  all on the rise.

 

 Jazz aesthetic clothing +180%

 Jazz bar outfit +75%

Jazz funk +75%

Piano jazz +105%

Jazz club outfit +65%

 

 

4.      Fashion

Bow Stacking

Millennials and Gen Z will adorn their outfits, shoes, hair and jewelry with this oh-so-delicate detail. Bow large or bow small,  next year brings bows for all.

Bow outfit +190%

Bow necklace +180%

Bow aesthetic +55%

Bow crochet +80%

Heels with bows +40%

 

Eclectic Grandpa

 

In 2024, Gen Z and Boomers will embrace ‘grandpa core’ and bring eccentric and expressive elements for the ages to their wardrobes. Think retro streetwear, chic cardigans and customised clothing.

 

Customised denim jacket +355%

Eclectic clothing style +130%

Grandpa core +65%

Retro streetwear +55%

Grandad style +60%

 

 

 

 

5.      Food and drink

5. Melty Mashups

In 2024, two ooey-gooey, treat-yourself favourites will make mouth-watering mashups such as ‘burger quesadillas’ and ‘pizza pies’. Gen X and Boomers will feast on this all-new food fusion.

 

Pizza pie +55%

Gummy kebabs +170%

Carbonara ramen +165%

Cheeseburger tacos +255%

Burger quesadilla +80%

 

Tropic Like It’s Hot

In 2024, your favourite foods, home décor trends and fashion finds will get the tropical treatment. Boomers and Gen Z are driving this escapist aesthetic complete with hibiscus prints and tasty mocktails.

 

Pineapple mocktails +70%

Crushed pineapple upside down cake +50%

Coconut aesthetic +35%

Hawaiian traybake chicken +35%

Tropical chic décor +110%

 

6.      Financial services

 

Cute coins

This year, Gen Z and Millennials will take their money and make it a lil’ cuter. Credit cards will get a makeover. Piggy banks will be customised. And oh, yeah. Stickers. On everything.

 

Credit card stickers +140%

Ceramic piggy bank +95%

Teddy bank +75%

Piggy bank design +55%

Aesthetic piggy bank +35%

 

 

 

7.      Hobbies and interests

Making a Racket

A little birdie told us that in 2024, Gen Z and Millennials will be smitten with badminton. Searches for everything from ‘badminton outfit’ to ‘playing badminton aesthetic’ will be big in the year ahead.

Badminton racquet +80%
Badminton bag +105%
Badminton shoes +50%
Badminton outfit +80%
Playing badminton aesthetic +45%

Be Jelly
From home décor to couture to beauty ideas, a whole mood will bubble up in 2024, inspired by your favourite invertebrate: jellyfish. Gen Z and Millennials are driving this squishy aesthetic.

Jellyfish haircut +615%
Jellyfish hat +220%
Jellyfish umbrella +195%
Blue jellyfish +155%
Jellyfish lamp +95%

 

Give a Scrap

Upcycling will be in for 2024. Boomers and Gen X will transform basic tees to unique-to-me fits with whatever snips and shreds they can find.

 

Small scrap wood projects DIY +1,220%

Starter leftover recipes +165%

Craft work with waste material +140%

Zero-waste sewing patterns +80%

Scrap quilts patterns leftover fabric +80%

 

Knockout Workouts

The ultimate 2024 stress reliever: punching the air. This year, Millennials and Gen Z will go all-in on combat sports such as karate, kickboxing and jiujitsu as their daily dose of ‘me’ time.

 

Karate kumite +190%

Kickboxing aesthetic +265%

Mixed martial arts training +200%

Shadow boxing workout +60%

Jiu-jitsu +30%

 

 

Aquatecture

 

This year, Gen X and Millennials will commit to ‘small aquarium designs’ and over-the-top ‘turtle terrariums’. Aquatic architecture will be the hot new way to style a home.

 

Small aquarium design +245%

Fish tank themes ideas +410%

Turtle terrarium ideas +135%

Planted fish bowl +95%

Bioactive vivarium +85%