7 Fast-Growing Trends in Food Influencer Marketing

The food industry is embracing digital and influencer marketing to stand out and boost performance. Here are seven data-backed trends food brands can leverage:

Interactive Content: Live cooking events hosted by creators drive twice the engagement of static content. Utilize features like Instagram’s Product Tagging and TikTok Shop to showcase products and track ROI.

Plant-Based Surge: Google searches for "plant-based diet" have increased by 200%. Collaborate with creators to highlight your plant-based products and connect with health-conscious consumers.

Smart Kitchens: Expected to be a $60 billion market by 2030, smart kitchens blend food and technology. Partner with tech-savvy creators to appeal to convenience-seeking audiences.

Sustainability: 60% of consumers are willing to pay more for sustainable products. Use creators to amplify your sustainability message and build trust with new audiences.

Superfoods Boom: The superfoods market is projected to reach $209 billion by 2026. Engage with wellness creators to tap into this growing trend.

Regional Cuisine: Searches for regional cuisine have increased by 40%. Diverse creators can help you connect with culturally varied audiences seeking unique recipes.

Short-Form Content: 75% of consumers prefer short-form videos, with TikTok users averaging 95 minutes a day. Partner with influencers to create engaging, quick content featuring your products.

Bonus Tip:
SEO isn’t just for websites. Use relevant keywords, hashtags, and captions on platforms like TikTok and Instagram to enhance discoverability. Incorporate keywords in captions, hashtags, and alt text to increase visibility.

Ready to elevate your influencer marketing? Rasooc connects you with top creators to craft impactful content and measure ROI. Get in touch to supercharge your performance.